Copywriting Tips – The “Catch All” Headline Question You Ought to Be Asking
The good headline is the one that immediately catches the eye of the reader and arouses his curiosity. The headline should make the prospect stop long enough to say: “Sure, tell me more.” But in order...
View ArticleWhich Promises Work Best?
One of the most powerful ways to write a great headline is to make a promise. This has been proven by some of the copywriting legends like Drayton Bird and David Ogilvy. But to be truly effective, your...
View ArticleHeadline Formulas and the Science of CRO Copywriting
Many think of copywriting as an art, but according to the author of the following article, it is pure science, and as such, it has its principles and formulas. If you ignore them, you are risking your...
View ArticleLooking for Clients? I’ve Got Something to Tell You!
Your headline makes the first, and often the only, impression on the reader. So if it’s not attractive and compelling, you are losing readers and prospects, no matter how great the rest of your copy...
View ArticleForget about Titles When Writing Copy
When you write a book, you probably also come up with a title that summarizes the main idea of the book. Titles help readers figure out whether the information is of interest to them. It’s a little...
View ArticleDump Your Thesaurus
Mental imagery is a powerful copywriting technique. It helps your readers “feel” your message, and therefore be more open to it. One of the best ways to draw the attention of your readers to your copy...
View ArticleHow to Write Powerful Headlines and Copy with These Copywriting Techniques
Speakers, you know that your headline is the most important part of your copy. The best copywriters spend 90% of their time on crafting the headline. Great headlines don’t just hook the readers and get...
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